A KORU (kor-roo) is the Maori word for “loop.” For the indigenous people of New Zealand, the koru spiral shape represents the fern frond as it begins to unfurl, symbolizing new beginnings and hope for the future. It embodies a new phase of life, positive change, personal growth, working together in harmony, and being mindful of the good things in life. This is why I named my business, Koru Ceremony. We strive to personify these ideals that honor the celebration of a new beginning through ceremony.